Privacy Notice

Last updated on: October 23, 2024

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Welcome to the innisfree website at https://us.innisfree.com (the “Website”).

This Website is operated by AMOREPACIFIC US, Inc. (“we”, “us” or “our”). We are committed to becoming the “Asian Beauty Creator” to its U.S. customers through our brands—AMOREPACIFIC®, SULWHASOO®, LANEIGE®, IOPE®, INNISFREE® and ARITAUM®—and have continuously strived to make the true beauty of Asia known to the rest of the world.

We value your rights and respect your concerns about your privacy. This Privacy Notice explains the types of personal information we may collect about our customers, the ways we may use and share that information and the measures we take to protect your privacy and personal information. The term “personal information” refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual, device, or household, such as name, physical address, date of birth, phone number, e-mail or another identifier that permits contacting of a specific person and other pieces of information that are maintained in personally identifiable form. If you have a question about how your personal information is being used, you can contact us through the methods provided in the “Contact Us” section at the end of this Privacy Notice.

Your use of this Website constitutes your acceptance of this Privacy Notice and your consent to the practices described below. You are not authorized to use this Website unless you agree with this Privacy Notice.

NOTICE FOR CALIFORNIA, VIRGINIA, COLORADO, CONNECTICUT, AND UTAH RESIDENTS

The Notice to California, Virginia, Colorado, Connecticut, and Utah residents, which is located at the bottom of this Privacy Notice, supplements this Privacy Notice. Residents in these jurisdictions should visit the Notice to California, Virginia, Colorado, Connecticut, and Utah residents for information regarding our privacy practices and rights provided to residents of these states.

1. Collection of Information
2. Tracking Technologies
3. Use of Information
4. Disclosure of Information
5. Transfer of Information
6. Protection of Information
7. Children’s Privacy
8. Managing Your Information
9. Third Party Links
10. California Shine the Light Disclosure
11. Notice to California, Virginia, Colorado, Connecticut, and Utah Residents
12. Nevada Privacy Rights
13. Changes to this Notice
14. Contacting Us

1. Collection of Information

Information You Provide

We may obtain personal information about you on our Website or at offline events. You may choose to provide personal information when you create an account, make a purchase on our Website, subscribe to our electronic newsletter, participate at our offline event or contact us for customer service. The types of information you may provide to us include the following:

Information Automatically Collected

When you use our Website, we may collect certain information about your activities on our Website by automated means, such as cookies, IP addresses, browsing history and service history, as follows:

Information from Third Parties

We may also obtain information from other sources. For example, we may collect information about you from other websites that sell our products, from other users, such as individuals who send you a gift through our Website, and from social networks in accordance with their authorization procedures. We may also receive information from our retail partners or other companies that collect or aggregate information from publicly available databases or if you consented to allow them to use and share your information. This might be de-identified information about purchasing patterns, location of shoppers and sites that are of interest to our consumers. We maintain and use all de-identified information in de-identified form. We do not attempt to reidentify it except to ensure our de-identification processes are in compliance with applicable law.

2. Tracking Technologies

We and our third party service providers may collect personal information about your browsing patterns or other online activities over time and across different sites when you use our Website. While some web browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked, we do not respond to web browser-based “do not track” signals.

3. Use of Information

We may use the personal information that we collect for various purposes, including to:

We may also contract with third-party advertising agencies, including the companies not affiliated with us, to send you information and promotional materials about our products based on the personal information we collect from you.

We may also use the information in other ways for which a specific notice will be provided to you at the time of collection

4. Disclosure of Information

We may disclose your personal information with our corporate affiliates, such as Amorepacific Corporation, Amorepacific Group, and their subsidiaries and affiliates, for purposes of technical support and other business co-operations. We may disclose your information with third party service providers that perform services on our behalf according to our instructions, such as fulfilling orders, delivering packages, sending postal mails or e-mails, analyzing customer information, providing marketing assistance, processing credit card payments, investigating fraudulent activities, conducting customer surveys and providing customer service. These third parties may include Internet service providers, shipping carriers, payment processors, data analytics providers, operating systems and platforms, and technology vendors. We do not authorize these third party companies to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

In addition, we may share de-identified, aggregated information (i.e., the information that is not directly connected to your identity) about our customers with advertisers and marketing partners in order to gain insights about the market and improve our business performance.  

We may disclose your personal information to law enforcement or other government authorities when required by law or when we believe such disclosure is necessary to prevent physical harm or financial loss or to assist an investigation of any illegal activity, suspected or actual.

There may be business or legal reasons to disclose your personal information. For example, we may disclose your personal information with another company that buys some or all of our assets or shares, and that company may use and disclose personal information for purposes similar to what is described in this Privacy Notice. We may also disclose your information with prospective business partners to evaluate a potential business transaction such as a merger or a joint venture.

We will always take steps to ensure that any of your information used by all third parties is properly protected in accordance with this Privacy Notice and applicable laws. We will not otherwise share, sell or disclose any of the information you provide to us outside the scope described herein without your consent.

5. Transfer of Information

Our Website is intended for visitors and customers located in the United States, and is governed by and operated in accordance with the laws of the United States only. However, we may transfer the personal information we collect to the entities located in the countries other than the country in which the information is originally collected, including South Korea, where such entities administer and/or operate certain functions or services on our behalf, such as technical support, marketing assistance, data analytics and business administration. Those countries may not have the same data protection laws as your country of residence, but we take reasonable measures at all times to protect the personal information in transmitting, retaining and processing the information as described in this Privacy Notice.

We will refuse to transfer personal information if we believe that the information will not receive reasonable protection. By accessing our Website, or otherwise providing information to us, you expressly consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.

6. Protection of Information

We use technical, administrative and physical safeguards and procedures which are reasonably designed to help protect your personal information against unlawful or unauthorized access, disclosure, misappropriation, alteration or loss. We use encryption, passwords, and physical security measures to help protect your personal information. However, the transmission of information via the Internet cannot be completely secure and we cannot guarantee the privacy or security of your data transmitted to our Website. Any transmission of your personal information is at your own risk. Additionally, if you register with our Website, you are responsible for maintaining the security of your password at all times.

7. Children’s Privacy

Our Website is not directed to children, and we do not knowingly collect personal information from children under the age of 13. If you are under 13 years old, you may look at our Website but may not provide personal information or make a purchase. You may only make a purchase if you are 18 years of age or older, or the age of majority in your jurisdiction.

If you're between 13 and 16 years old, you must have your parent/guardian’s written permission to have an account and we ask that you not submit any personal information to us or post on our Website without the consent and supervision of a responsible parent or legal guardian.

If you are a parent or guardian and learn that your child has provided us with personal information without your consent, then you may contact us at innisfree@apus.amorepacific.com. If we confirm we collected such information, we will take all reasonable measures to delete that information from our system as soon as possible.

8. Managing Your Information

You have the following rights and choices in providing your information and choosing how we communicate with you:

Please note that while text messaging opt out/unsubscribe requests are processed immediately upon our receipt, we are not responsible for any carrier delays. Carriers are not liable for delayed or undelivered messages. Additionally, please allow up to 10 business days to process marketing email opt out/unsubscribe requests. If you make a purchase through our Website or stores, you may opt back in to marketing communications from us until you opt out/unsubscribe once again. You may opt back in to receiving text messaging by providing us with explicit permission to send you text messages during the order checkout or other sign-up process.

Notwithstanding the above, we may need to retain limited information about you in order to fulfill any order requests made by you, for business, tax, retention and litigation purposes or to fulfill other legal or regulatory obligations. As such, we may still continue to send you non-marketing communications by email, such as transactional or operational communications, even if you have opted out/unsubscribed from our marketing communications.

9. Third Party Links

Please note that this Privacy Notice applies only to our Website, and does not cover practices employed by any third-party websites, including ones to which we link, that link to us, or that we otherwise communicate on. The information you submit to any other website is governed by the privacy policies of those websites and we recommend that you review those policies carefully. We are not responsible for the privacy and security practices of those other websites or social media platforms or the information they may collect (which may include IP address). Links to any other website’s or content do not constitute or imply an endorsement or recommendation by us of the linked website, social media platform, and/or content.

10. California Shine the Light Disclosure

California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for their direct marketing purposes. We are not in the business of selling personal information, but such information may be shared or disclosed in limited circumstances to provide customers certain additional services such as interest-based advertising, for products or services that may be beneficial for our customers, third party shipment carriers such as USPS or UPS to deliver products to you, and credit card information to processors and issuers to help process your orders.

If customers do not wish to have any personal information shared that may be considered a form of selling, you may contact us at  innisfree@apus.amorepacific.com. or submit a request online.

11. Notice to California, Virginia, Colorado, Connecticut, and Utah Residents (“Detailed US Privacy Notice”)

Notice at Collection

We collect personal information from US residents and comply with the consumer privacy laws of California, Virginia, Colorado, Connecticut, and Utah (“US Privacy Laws”).  This Detailed US Privacy Notice applies to US residents (“you” or “your”).

For the purposes of this Detailed US Privacy Notice, “personal information” means information that identifies, relates to, is capable of being associated with, or could reasonably be linked to a particular individual, device, or household. However, the following categories of information are not personal information:

This Detailed US Privacy Notice provides the following information to residents of the listed states:

We collect personal information from the following sources:

Use of Personal Information

We use personal information for the following business purposes: customer service, Website optimization, to provide you with products and information, to fulfil and deliver the products you request, to process your payment and access your purchase history, to contact you, to conduct and improve our business, to ensure the Website displays correctly, and to carry out any other purpose described to you at the time the information is collected. We use personal information for the following commercial purposes: to provide advertisements, to respond to your comments, questions and requests, and for owned channel personalization. Personal information may also be used or disclosed as otherwise permitted or required by applicable law.

Disclosing Personal Information

We disclose personal information with the following categories of third parties:

See the table above for more details about how different categories of personal information are disclosed.

We do not sell personal information to anyone, including the personal information of children under 16.

Exercising Your Privacy Rights

US residents have the following rights under US Privacy Laws:

If you are a US resident, you can submit a request to exercise your privacy rights under US Privacy Laws by visiting this Request Portal. We will not discriminate against you for exercising any of your rights.

To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will use commercially reasonable efforts to verify your identity for this purpose. Any information you provide to authenticate your identity will only be used to process your rights request.  Please be aware that we do not accept or process rights requests through other means (e.g., via fax or social media).

After submitting your request online, you will receive a follow-up email, which may include a link you must click on in order to verify your identity. If you do not click on that link, we may be unable to complete your request due to lack of verification. It is important that you provide a valid email address in order for us to be able to process your request.

We will respond to your rights request within 45 days, though in certain cases we may inform you that we will need up to another 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay taking action on your request until we can appropriately verify your identity and the request as authentic. Also note that each of the rights are subject to certain exceptions. If you believe our response to your rights request is insufficient, you can appeal our decision by contacting Privacy Appeals Officer at innisfree@apus.amorepacific.com and we will inform you of our final decision within 45 days.

We reserve the right to decline to process, or charge a reasonable fee for, requests from a US resident that are manifestly unfounded, excessive, or repetitive.

Targeted Advertising

“Targeted advertising” as used in this Privacy Notice means the disclosure of personal  information to a third party for behavioral advertising. An example of this is displaying advertisements to a US resident where the advertisement is selected based on personal information obtained from that person’s activities over time and across nonaffiliated websites or online applications to predict such person’s preferences or interests. We share some personal information for behavioral advertising. You can opt out of the sharing of your personal information for targeted advertising by submitting a rights request as described above.

Rights Provided to California Businesses and Service Providers with whom we have Business Relationships

When you engage in a business relationship with us, we will collect and process your personal information as described above and for the specific purposes detailed in our agreed to business terms. Namely, we use your personal information for business purposes such as to perform and provide services on behalf of the business. We do not sell or share the information you provide to us, but we may disclose such information to other service providers from time to time as necessary. This Privacy Notice does not override any specific contracts agreed to by the parties, and relationships may be governed by further privacy agreements. If you are engaging with us on behalf of others in your company or otherwise providing the personal information of others, by engaging with us, you acknowledge and agree that you have the consent of the data subject.

Rights Regarding Sensitive Personal Information

Virginia, Colorado, and Connecticut Residents: Virginia, Colorado, and Connecticut residents are provided the right to opt-in to the collection/processing of sensitive personal information. However, We only collect sensitive personal information in the form of account log-in and password, which you voluntarily provide to us when you create an account.  

California Residents: We only collect sensitive personal information to fulfill or meet the reason you provided the information. Therefore, we do not offer a right to limit. If you exercise your right to delete sensitive personal information from our systems, it may limit our ability to provide the products and services where such information is necessary and will be subject to the limitations referenced in our retention practices mentioned above.

Authorized Agent Requests

You may designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by following the same method described above. We may require verification of your authorized agent in addition to the information for verification above for US residents and households.

Financial Incentives

We may offer you certain financial incentives that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your personal information's value. When we offer financial incentives, we request identifiers, though we may also request additional personal information such as name, email, password, shipping address, cell phone number, and date of birth. We share this information with our processors, affiliates, analytics and advertising partners, and business partners. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. We calculate the value of the financial incentive by using the expense related to the offer, and the value of your personal information is the value of the offer presented to you. We currently provide the following financial incentives when you sign up for texts here, rewards here, or otherwise subscribe to our emails and texts. These financial incentives require the use of personal information for targeted advertising purposes.

12. Nevada Privacy Rights

We do not sell personal information to third parties. Nonetheless, Nevada consumers have a right to submit a request to opt-out of sale of personal information, referred to under the Nevada Privacy Law as "covered information." Upon receipt of a verified request, both as to the submission and the identity of the consumer, we will ensure that no covered information, as defined under the Nevada Privacy Law, is sold. We will further notify the customer within 60 days after receipt that the request has been processed. At this time, Nevada residents can only submit this request by contacting us via email at innisfree@apus.amorepacific.com.

13. Changes to Our Privacy Notice

We may revise this Privacy Notice periodically and without prior notice to you. We encourage you to review our Privacy Notice periodically so that you remain up-to-date on our current practices and any changes so you can always be aware of what information we collect, use and disclose. When we make changes, we will revise the “Last Updated” date at the top of this Notice. For changes that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change by sending a notice to the primary email address specified in your account or by placing a prominent notice on the Website.

14. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information or for any other privacy request, you can contact us at the following:

AMOREPACIFIC US, INC.
ATTN: innisfree Beauty Privacy
1407 Broadway, Suite 210
New York, NY 10018
innisfree@apus.amorepacific.com
1-877-325-1799

To exercise your rights, please access the Request Portal directly.

Your rights are subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by e-mail, telephone, or mail.