Korean Skin Care Expertise

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As the #1 beauty brand in Korea, innisfree is at the forefront of the global movement towards K-Beauty.
We combine Korean heritage and fast-paced innovation process to offer reasonably priced customized
solutions that help preserve skin’s youthful glow.

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The Korean approach to beauty is all about prevention.
Women from other parts of the world may not consider a full skin care routine until they notice a blemish or fine lines forming, whereas Korean women begin meticulously caring for their skin from a very young age before any damage has been done. They believe that if you need to address a problem, it’s too late and covering flaws with heavy makeup is not an option.
They preserve and protect their skin’s pristine state to delay aging for as long as possible to achieve and maintain a truly healthy glow.

In this quest to maintain an authentically flawless complexion, Korean women go to great lengths to seek out the finest and safest ingredients, the most efficient delivery systems and the most effective layering techniques—sometimes involving more than 12 products
—creating a skin care routine that sets the standard worldwide.