NATURAL BENEFITS FROM JEJU ISLAND
As the #1 beauty brand in Korea, innisfree is at the forefront of the global movement towards K-Beauty.
We combine Korean heritage and fast-paced innovation process to offer reasonably priced customized
solutions that help preserve skin’s youthful glow.
THE KOREAN BEAUTY PHILOSOPHY
The Korean approach to beauty is all about prevention.
Women from other parts of the world may not consider a full
skin care routine until they notice a blemish or fine lines forming,
whereas Korean women begin meticulously caring for their skin
from a very young age before any damage has been done.
They believe that if you need to address a problem, it’s too late
and covering flaws with heavy makeup is not an option.
They preserve and protect their skin’s pristine state to delay aging
for as long as possible to achieve and maintain a truly healthy glow.
In this quest to maintain an authentically flawless complexion,
Korean women go to great lengths to seek out the finest and safest
ingredients, the most efficient delivery systems and the most effective
layering techniques—sometimes involving more than 12 products
—creating a skin care routine that sets the standard worldwide.
INNISFREE 5-STEP SKIN CARE ROUTINE
This dedication to preserving skin’s youthful glow is at the heart of
the innisfree skin care philosophy. Our customized beauty solutions
address all skin concerns to deliver a healthy, clear and luminous
And while sometimes there might be a perception for Korean skin care
to be complex, aware of our consumers’ busy lifestyle we take the
guessing game out and promote a streamlined routine – in just
5 functional steps. Within each step you can customize with a variety
of products and textures that best suit your personal skin needs.
K-Beauty signature Double Cleansing Method features first an oil-based cleanser to draw out
sebum, makeup, pollutants from skin’s surface followed by a high-foaming cleanser to deeply cleanse, leaving skin
refreshed and perfectly prepped to absorb formulas in the steps to follow.
Rebalance skin’s optimal moisture level immediately after cleansing
with our universal Intensive Hydrating Serum with Green Tea Seed.
Address specific skin concerns with highly concentrated
and customized, targeted formulas.
Lock in hydration while maintaining skin’s smoothness
and natural protective barrier. From creams and lotions to fluids and gels,
we offer the right texture for every skin type.
Provide daily defense against harmful UV rays and
other environmental aggressors.